Why I Gladly Pay $30 for This Sandwich

Today I am in Ann Arbor, Michigan, gearing up for one of our SPF Mastermind meetings.  
Part of day 1 will take place at the world-famous Roadhouse restaurant. This is owned by the amazing company, Zingerman’s.   
Zingerman’s started like my business and yours. They started as a small shop but has grown into a 70-million-dollar business.  

The owner, Ari, is a friend of mine and he will be doing the keynote for us at the Mastermind.  
So, back to that sandwich.   

When I came to Zingerman’s a few years back I was more than excited to get one of their famous corned beef sandwiches.   
On the ride from the airport I ordered one to be delivered to my hotel.   
The sandwich was about $20. After delivery and tip it was north of $30.  
Where I live in NJ, a much higher demographic, the best corned beef sandwich won’t cost you more than $10.  

What makes this deli in Michigan able to charge so much money?   

The answer is a concept called Price Elasticity 

This is a concept you must know to be able to charge more money for what you do.   

Every gym is always looking to add more clients to make more money. Most of them never look at activating the money they’re sitting on.   

You want more clients to be able to make more money.   

What if you didn’t need to add more members to make more money?  

My Surge program is NOT just about getting more clients.  

It’s about helping you maximize the earning potential for your gym.  

This means we need to talk pricing and to some extent, your model.   

If you’re running a model that’s not profitable, you’ll never be happy with the profits for your gym.  

In Module 6, I answer all those questions. I teach you about price, elasticity and how companies like Zingerman’s can charge 3x their competition.   

Remember, you can’t buy the Surge without talking to me first. Book the call here: 


P.S. If you want to chat with me before you sign up, hit reply. I have a very limited number of times in November. 
Vince Gabriele
PLUS: Whenever you’re ready… here are 4 ways I can help you take YOUR business to the next level:

1. Join Our 6-Week Client Surge Program

Join us for 6-Weeks for the New Client Surge Program. It’s going to be 6 live modules. I will be solely focusing on helping you build a predictable system to get new clients and make more.

For more information on the 6-Week New Client Surge Program click the link below:


2. Spend the Day at Gabriele Fitness with Me and My Team

This will be the most productive day in your business building career.  Come with a big challenge such as not having a marketing plan in place or not being able to remove yourself from your business, and we’ll roll up our sleeves together and knock it out. You’ll leave with a very clear plan to win.  You’ll also get to see my 7-figure gym in action and talk to the members of our leadership team to learn how things run around here.

Send an email to megan@gabrielefitness.com, and put “Day at GFP” in the subject line.

3. Join my Mastermind

Join a super motivated group of gym owners who meet 4x/year to make more money so they can have more free time with their family. There is so much more you get with this, but the only way to apply is through a call with me and I will unpack everything for you.

To apply for the Mastermind, send me an email, Vince@gabrielefitness.com, and put Mastermind” in the subject line.

4. Work with me One-on-One

If you’d like to work directly with me to do things like become a better leader, systemize your business, or simply get yourself out of the day-to-day… just send me and email, vince@gabrielefitness.com, and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Subscribe to my Award Winning Podcast

Hey, I’m Vince Gabriele. Listen to my award winning podcast by clicking below

Schedule Your Free Marketing Strategy Call

Get Your 100% Free One-On-One Consultation And Discover How To Get More New Clients In a Month – Than Most Training Gyms Get In A Year!